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Transcript

Well Published: LitMags!

Recording & take-aways from Aimee Liu's live conversation with Sub Club's managing director Shannan Mann


Thank you

, , , , , , , and many others for tuning into my live conversation about literary magazines with managing director !

Shannan and I covered everything from the fundamental "why" submit to literary magazines through practical strategies for selection and submission, and dealing with rejection.

This conversation is part of MFA Lore’s Well Published! live series with hot new authors and industry professionals about the truths and tricks of getting… well published!

SAVE THESE DATES for our next Well Published! live conversations:

  • PUBLISHING GLOBALLY- Live with debut novelist

    Min, who lives in Shanghai and has a US publisher, Thursday, August 28, 6pm PT.

  • BOOK PUBLICITY- Live with book publicist extraordinaire

    , Thursday, September 18, 12 noon PT.

Introducing Shannan

Shannan Mann is an award-winning poet and essayist who holds a head-spinning array of “day jobs” in and around literary publishing. She is managing director of the Sub Club Substack, the newsletter of Chill Subs– which we’ll discuss in depth. She’s also the founder and creative director of  ONLY POEMS, a terrific poetry journal which also has a Substack. On top of all of that, she’s a mom and an MFA student at Virginia Tech.

Some of the most valuable insights from our chat include Shannan's emphasis on making your relationship with literary journals fun rather than grueling, her detailed breakdown of how to research magazines using tools like

, and her refreshingly realistic perspective on payment and recognition in the literary world.

Our discussion also touched on important contemporary issues like AI submissions and the changing funding landscape for literary magazines, suggesting a future trend toward more localized, community-based publishing efforts.

Your take-aways

Why Submit to Literary Magazines?

Bottom Line: Literary magazines serve as a crucial first step in building a literary writing career, whether pursuing traditional publishing, indie presses, or academic writing. Beyond validation, they offer community building and professional networking and can be genuinely enjoyable when approached with the right mindset.

Strategic Approach to Magazine Submissions

Research Methods:

  • Use

    database [https://www.chillsubs.com/ ]to filter by genre, vibe, payment status, and social media following

  • Check magazines' social media presence—newer, smaller magazines often have more engaged, loving communities than prestigious publications

  • Be aware of magazines that only accept agent submissions (Paris Review, New Yorker)

Vibe Categories on Chill Subs:

  • "Very fancy, very impressive, very not fast" (top-tier but intimidating)

  • "Top tier stuff, not Paris Review but okay"

  • "Send us your best but less intimidating"

  • "New lit mag who dis" (newer publications)

  • "We're just chilling here" (relaxed, higher acceptance rates)

  • "Weird outsider what the fuck even is this"

  • "Send us your worst" (tongue-in-cheek, edgy content)

Practical Submission Guidelines

Your Reading Requirements:

  • Not realistic to subscribe to every magazine you submit to

  • Focus on finding magazines you genuinely enjoy and feel aligned with

  • Free-to-read magazines are preferable—paywalls for literary content are problematic

  • Transition from strategic optimization to authentic attraction as you gain experience

Editorial Landscape:

  • University magazines often have rotating student editors (every 1-3 years)

  • Independent magazines offer more consistent editorial vision and personality

  • Most magazines (99%) welcome international authors

  • Age of editors doesn't significantly impact acceptance odds due to sheer number of available magazines

Contest Strategy

When to Enter:

  • Research thoroughly: check prize history, named judges, clear timelines

  • Ensure contests actually select winners (avoid magazines that reserve right not to award prizes)

  • Look for contests that include magazine subscriptions for entry fees

  • Consider it similar to gambling—fun occasionally, but shouldn't be your primary submission strategy

Financial Considerations:

  • Set a budget for both submission fees and contest entries

  • Many magazines offer fee waivers when requested genuinely

  • Don't hesitate to ask for waivers during financial hardship—editors are generally accommodating

Payment and Recognition

Payment Reality:

  • Few magazines pay meaningful amounts ($10-$100 typical range)

  • Era of living on magazine earnings is long gone

  • Payment indicates magazine's commitment but shouldn't be sole criterion

  • University magazines often require excessive paperwork for small payments

Bio and Contest Recognition:

  • Include runner-up positions, shortlists, and honorable mentions in your bio

  • Update your bio with progressively better achievements, replacing lesser ones

  • Celebrate all levels of recognition—they all count

Revision and Rejection Philosophy

Handling Rejection:

  • Submit to 5-6 journals simultaneously

  • View rejection as an opportunity for revision, but understand that no one editor’s opinion should determine the work's value

Tracking Systems:

  • Use simple spreadsheets or Chill Subs tracker feature

  • Avoid relying on Submittable for tracking—it's designed for editors, not writers

  • Keep organized but don't let tracking your submissions become obsessive

Future of Literary Publishing

The Arts’ Funding Challenges:

  • Government arts grants being slashed

  • Magazines must become more independent and resourceful

  • Expect shift toward smaller scale, community-based operations

  • More grassroots zines and local community efforts likely

Technology Impact:

  • AI submissions causing some magazines to temporarily close (like Clarkson's World)

  • AI writing generally identifiable by poor quality

  • Expect movement toward more personal, physical spaces as reaction to AI proliferation

  • Return to "walled garden" communities based on trust

Philosophical Approach

Making It Fun:

  • Approach submissions as enjoyable exploration rather than grueling necessity

  • "Fumble around in the darkness" and embrace the process

  • Don't make it life-consuming—can be a fun side project

  • Balance authentic attraction to magazines with strategic considerations

Community Over Competition:

  • Literary magazines create communities, not just publication opportunities

  • Support magazines by reading and engaging, even if not subscribing to all

  • Value magazines that promote their writers and show genuine care

  • Remember that the publishing landscape is collaborative, not just transactional


EVEN MORE SUBMISSION TIPS!

MFA Lore

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Jan 18
Women, Submit Your Work!

When I was teaching in Goddard’s MFA program, Visiting Professionals would come to each residency to speak with our students. One year we invited my friend Tom Lutz , Founding Editor of LARB— LA Review of Books—and he shared an insight that I still find as disturbingly true as it is galvanizing.

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